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Trade In Program

Get the value out of your unwanted gear by having us sell it for you on eBay. From researching the value to writing the listing, answering questions and handling the shipping, we have the experience to get you the best price for your gear. More


Join our online reward program and earn points for every purchase. You can spend your points on any product in the store and your points never expire. More

Adventure Travel

Book your fishing trips through us or go on one of our many hosted trips. Our prices are the same as going direct and we’ll give you 5% back in gear vouchers just for using our free concierge service. More

Learn to Fly Fish

So, you want to get into fly fishing? Great! We have the school for you: San Francisco School of Fly Fishing. From Fly Fishing 101 to Beginning Fly Tying, to advance Spey Casting, we'll get you started. More


California Fly Shop is constantly on the prowl for news, new videos, fish pictures and fishing tales. Read our blog and share your own adventures with us. More

Shop Now

From freshwater to salt, from California to Christmas Island, we have the experience to outfit you for your next fishing trip, whether it's to the river down the road or three plane rides away. Join our unique reward program and earn points for every purchase.

Shop Gear - Shop Flies - Shop Tying

Welcome to California Fly Shop

California Fly Shop has been in business for over 25 years. From our humble roots 25 years ago to the 4,500 square foot store we have today, our focus has been on preparing our customers to fly fish the world. And while California has lots of blue ribbon water in our backyard, our customers and Pro Staff regularly travel to South America, the American West, Alaska and even Europe. We carry all of the major brands, most of whom still build their products in the USA. From Hatch and Galvan reels, to Sage, Winston and Scott rods, to bags, waders and clothing from Patagonia and Simms, we have the gear you need to go fishing. Fly fishing on stillwater? We have pontoon boats and float tubes to get you safely across the lake.

Is saltwater more your game? We carry the Sage Salt and NRX series from G. Loomis with reels to match. Looking for good-quality fly lines to match your rig? Call us and let us help you choose the right one. Buying fly fishing gear should be fun, and it shouldn't involve any guesswork. The best way to know you're getting what you really need is to ask someone who knows. California Fly Shop, we'll always treat you like a local.